Most law firms either post nothing on social media, or post sporadically when someone remembers. Neither works. The attorneys who get referrals from LinkedIn and Facebook post a steady stream of helpful, approachable content — and they batch it all in 2 hours per month so it doesn’t eat into billable time.
Social media posts are considered advertising in most states. Before publishing anything, review your state bar’s Rules of Professional Conduct on attorney advertising. Common requirements include: including required disclaimers (“Results may vary” or “Past results do not guarantee future outcomes”), avoiding misleading statements about outcomes, and following specific rules around client testimonials. The ABA and most state bars publish clear guidance online — check before you post client results.
| Tool | Best For | Free Plan? | Cost |
|---|---|---|---|
| Buffer | Simple scheduling for LinkedIn + Facebook; clean interface, minimal learning curve | ✓ 3 channels, 10 posts | Free → $18/mo |
| Hootsuite | Firms managing multiple practice areas or offices; more reliable analytics | ✗ 30-day trial | $99/mo |
| Later | Visual content planning for firms that use photos frequently | ✓ Limited free plan | Free → $25/mo |
| LinkedIn Scheduler | Free built-in LinkedIn post scheduling — no third-party tool needed | ✓ Free built-in | Free |
Our recommendation: Start with Buffer free to connect LinkedIn and your Facebook page in one dashboard. It’s the simplest tool for batch-scheduling and costs nothing to start. Try Buffer free →
Time to complete: 90 minutes setup — then 2 hours once per month to batch-create all content
For most law firms, the two platforms that matter are LinkedIn (professional referrals, other attorneys, business clients) and Facebook (local community, past clients, general public). Instagram can work for visual practices like family law or estate planning, but start with just LinkedIn and Facebook.
Go to buffer.com and create a free account. Connect your LinkedIn personal profile, your firm’s LinkedIn page, and your firm’s Facebook page. Now you have one place to schedule posts to all three at once.
For solo attorneys and small firms, your personal LinkedIn profile often outperforms your firm page. People hire attorneys, not logos. Connect both your personal LinkedIn and your firm page in Buffer and post to both — you can use slightly different versions of the same post for each.
Instead of thinking “what should I post today?” every time, create a rotation with 4 defined post types. Every week, you know exactly what category you’re posting on each day — you just fill in the content.
This 3–4 post rotation gives you consistent presence without burning out. Legal tips build authority. Community posts build likeability. Results build credibility. Team posts build trust.
The secret to consistent social media is batching. Instead of writing one post per day (which kills your focus), sit down once per month and write 12–16 posts in one session. Then schedule them all in Buffer.
Here’s the 2-hour batching session structure:
The best legal tip posts answer the questions clients ask you most. Keep a running note on your phone of every question a client or prospect asks during consultations. Each question is a potential post. After 3 months you’ll have more ideas than you can use.
Every new Google review is a piece of social proof you can share. Instead of manually checking for new reviews, set up a Zapier automation: when a new review appears on Google Business Profile, automatically create a draft post in Buffer with the review text.
Here’s the Zapier workflow: Trigger: New Google Business Profile review (via Google My Business Zapier integration) → Filter: Only if rating is 4 or 5 stars → Action: Create a Buffer draft with the review text and a caption template.
Some content you can schedule months in advance because the dates are predictable. Set these up once in Buffer with recurring annual reminders:
Pre-schedule all of these in October for the following year. That’s an hour of work that fills 7–8 slots automatically.
James was a solo estate planning attorney who had never posted on LinkedIn. He set up Buffer, built a 3-post weekly rotation (legal tip Monday, community Wednesday, result Friday), and committed to a 2-hour monthly batching session. After 3 months he had 2,100 LinkedIn followers (up from 340) and was getting inbound messages from prospects who had found his posts. By month 6, he had converted 8 new estate planning clients directly from LinkedIn connections — an additional $24,000 in fees he attributed entirely to the new social media system.
Start with Buffer free — connect your LinkedIn and Facebook, schedule your first month of posts, and see what consistent presence does for your firm’s reputation.
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