🤖 AI Content Guide
ChatGPT for Law Firms: 20 Prompts That Write Your Client Communication For You
From intake responses to educational newsletters, these 20 copy-paste prompts help solo attorneys and small firms write better client communication in minutes, without spending hours at the keyboard.
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⚖️ Important: ChatGPT does not provide legal advice and should never be used to give advice to clients. These prompts are for drafting marketing, educational, and administrative communications only. Always review AI-generated content for accuracy, and never use it to research legal precedents, draft pleadings, or advise clients without thorough attorney review.
Free
ChatGPT basic plan cost
20
ready-to-use prompts in this guide
5 hrs
writing time saved per week
10×
faster than writing from scratch
⚡ What is ChatGPT? (Plain English for attorneys)
ChatGPT is a free AI writing assistant from OpenAI. You describe what you need written, and it produces a polished first draft in seconds. Think of it as a very capable junior staff member who never sleeps, useful for drafting marketing emails, educational content, and client communication, but always needing your review before anything goes out the door.
You type your prompt
→
ChatGPT drafts it
→
You review & refine
Free at chat.openai.com. The free version handles all 20 prompts in this guide.
✅ After using these prompts, you'll be able to:
- Draft professional intake response emails in 2 minutes
- Write client education content that positions you as the accessible expert
- Create a monthly email newsletter in one focused session
- Generate LinkedIn posts and website copy that attract ideal clients
- Write FAQ pages and service descriptions that answer what prospects actually want to know
Tools You'll Need
ChatGPT
The AI writing assistant for all 20 prompts. Free version works for everything here. Try ChatGPT free →
Free (paid plan $20/mo for GPT-4)
Copy.ai
An alternative AI writer with templates for professional services, useful for website copy and LinkedIn content. Try Copy.ai free →
Free plan available
Jasper
Advanced AI writer with brand voice training, best for law firms producing high volumes of marketing content. Try Jasper free →
From $39/mo
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Book a Free Consultation → See Law Firm Guide📋 Category 1: Intake & Client Communication (4 Prompts)
Clear, professional client communication starts at intake. These prompts write the emails you send most often, in a fraction of the time.
Prompt #1, Intake Inquiry Response Email
Write a professional email response to a prospective client who filled out my law firm's intake form. Their matter: [brief description, e.g., "they need help with a residential real estate closing" or "they were injured in a car accident"]. My firm: [FIRM NAME] in [CITY]. Practice area: [PRACTICE AREA]. The email should: acknowledge their inquiry, confirm we received it, let them know what happens next (e.g., "a team member will call within 1 business day"), and invite them to call with urgent questions. Under 120 words. Professional but approachable, not overly formal.
Result: A polished intake response that feels personal and timely, exactly what converts inquiries into consultations.
Prompt #2, Engagement Letter Cover Email
Write a short, warm email to accompany an engagement letter I'm sending to a new client named [CLIENT NAME]. Matter: [brief description]. Include: (1) a welcome and expression of confidence in helping them, (2) a brief description of what the engagement letter contains and what they need to do (sign and return), (3) a note on the best way to reach me during the engagement. Under 150 words. Friendly and reassuring, this is their first real impression of working with us.
Result: A cover email that makes new clients feel secure and clearly tells them what to do next, reducing the "what happens now?" calls.
Prompt #3, Status Update Email to Client
Write a brief status update email to a client named [NAME] regarding their [estate planning / real estate / business / family law, pick one] matter. Current status: [DESCRIBE IN 1-2 SENTENCES: e.g., "We've reviewed the purchase agreement and are preparing our comments, which we expect to send to the other side by Friday"]. Next step: [what happens next]. Estimated timing: [if known]. Keep it under 100 words. Clear, professional, and proactive, show them we're on it without overwhelming them with legal details.
Result: A status update clients love to receive, shows you're working, gives them a timeline, and reduces "just checking in" calls.
Prompt #4, Matter Closure / Closing Letter Email
Write a professional matter closure email to a client named [NAME] whose [MATTER TYPE] is now complete. The outcome: [brief summary, e.g., "your estate plan is finalized and the originals are ready for pickup"]. Include: (1) a summary of what was completed, (2) any follow-up items they should be aware of (e.g., "update beneficiary designations," "record the deed within 30 days"), (3) an invitation to reach out for future needs or referrals. Under 150 words. End on a warm note of congratulations or appreciation.
Result: A closing letter that professionally wraps the engagement and plants the seed for referrals, the highest-ROI email you can send.
📚 Category 2: Client Education Content (4 Prompts)
Publishing plain-English legal education content is the most powerful marketing strategy for small law firms. It builds trust, drives Google traffic, and positions you as the accessible expert in your community.
Prompt #5, "Plain English" Legal FAQ Article
Write a plain-English FAQ article for prospective clients explaining [LEGAL TOPIC: e.g., "how a residential real estate closing works" / "what to expect in a contested divorce" / "how to form an LLC"]. My practice area: [AREA]. Target reader: a regular person with no legal background. Include 5 questions and answers. Each answer: 3–4 sentences max. Avoid all legal jargon, if you must use a legal term, define it immediately. Add a disclaimer at the end: "This article is for informational purposes only and does not constitute legal advice. Please consult an attorney for guidance specific to your situation."
Result: An educational blog post that ranks on Google and builds trust with prospective clients before they've ever met you.
Prompt #6, LinkedIn Educational Post
Write a LinkedIn post from a [PRACTICE AREA] attorney in [CITY] sharing one practical piece of legal knowledge that business owners / homeowners / families, pick one, should know but usually don't. Topic: [SPECIFIC TIP, e.g., "why you should never sign a commercial lease without an attorney review" / "the one estate planning document everyone needs but most people skip"]. Make it feel like advice from a helpful neighbor, not a marketing pitch. Under 200 words. End with a thought-provoking question to drive comments. Include 5 relevant hashtags.
Result: The kind of LinkedIn post that gets shared, because it teaches something useful without feeling like an advertisement.
Prompt #7, Monthly Newsletter Article
Write a 250-word article for a monthly newsletter from [FIRM NAME], a [PRACTICE AREA] law firm in [CITY]. Topic: [LEGAL OR PRACTICAL TOPIC relevant to your clients, e.g., "3 things to do before buying a business," "what happens to your digital assets when you die," "how to protect your business from a breach of contract"]. Audience: past clients and local business owners. Tone: informative but conversational, like a letter from a trusted advisor. Include a single call to action at the end: "Questions? [PHONE or EMAIL]." Include the required disclaimer about informational purposes only.
Result: Newsletter content that keeps your firm top-of-mind with the 65% of past clients who refer new business, but only to the attorneys they still remember.
Prompt #8, Practice Area Explainer Page (Website)
Write a 200-word practice area page for [FIRM NAME]'s website explaining [PRACTICE AREA, e.g., "estate planning" / "real estate transactions" / "small business formation"]. Audience: regular people who are not lawyers. Include: (1) what this area of law covers in plain English, (2) who needs it and when, (3) how [FIRM NAME] approaches these matters, (4) a call to action: "Contact us for a consultation." Do not use legal jargon. Do not guarantee outcomes. Do not create an attorney-client relationship. End with a brief disclaimer.
Result: A website page that explains what you do in terms prospects actually understand, which is what converts website visitors into consultation calls.
📱 Category 3: Social Media Posts (4 Prompts)
LinkedIn is the most valuable social platform for most law firms. These prompts help you show up consistently without spending hours crafting posts.
Prompt #9, Client Win Announcement (Privacy-Compliant)
Write a LinkedIn post celebrating a successful outcome for a client, without revealing their identity or any confidential details. Matter type: [real estate closing / business formation / estate plan completed, pick one that's not sensitive]. Frame it as: "Excited to have helped a [TYPE OF CLIENT] [achieve this outcome]." Focus on what you helped them avoid or accomplish. Under 150 words. Professional but warm, show personality. End with a soft call to action: "If you or someone you know needs help with [PRACTICE AREA], I'd be glad to connect."
Result: A win post that builds credibility and markets your services without revealing protected information.
Prompt #10, "Myth vs. Fact" Legal Post
Write a LinkedIn "Myth vs. Fact" post debunking a common misconception people have about [LEGAL TOPIC: e.g., "wills," "LLCs," "real estate contracts," "what happens when someone dies without a will"]. Format: Myth: [the wrong belief]. Fact: [the correct information, in 2–3 sentences of plain English]. Then 1–2 sentences on why this matters. End with: "Questions? Feel free to DM me." Under 150 words. No jargon. Tone: approachable and educational. Include 5 hashtags.
Result: One of the highest-engagement post formats for attorneys, it's educational, shareable, and positions you as the expert who actually explains things.
Prompt #11, "Why I Became an Attorney" Story Post
Write a personal LinkedIn post from an attorney named [NAME] at [FIRM NAME] sharing why they chose [PRACTICE AREA]. Background: [brief, e.g., "watched my family struggle through a messy estate after my grandfather passed without a plan" / "built a small business myself and learned the hard way why legal protections matter"]. Make it genuine and human, not a marketing pitch. Under 200 words. This builds the "know, like, trust" factor that drives referrals. End with one authentic sentence about what drives you today.
Result: The kind of post that makes prospects and referral sources see you as a person, not just a professional, and that's what leads to calls.
Prompt #12, Seasonal/Timely Post
Write a LinkedIn post from an attorney about a timely legal topic relevant to [SEASON/EVENT: e.g., "year-end business review," "estate planning before the holidays," "what to know before signing a commercial lease in the new year," "protecting your business assets in uncertain economic times"]. Audience: business owners and local professionals. Under 150 words. Educational and practical, give one actionable tip they can use. End with a question or soft CTA. Include 5 hashtags.
Result: A timely post that shows you're thinking about your clients' needs proactively, which is exactly the kind of attorney people refer their friends to.
💡 Attorney Tip: Always review AI-generated legal content before publishing. ChatGPT can get legal facts wrong, reference outdated laws, or oversimplify complex issues. Use it as a first draft, then apply your actual legal knowledge to ensure accuracy. The time saved still makes it worthwhile.
⭐ Category 4: Google Review Requests (4 Prompts)
88% of people check online reviews before hiring an attorney. These prompts give you compliant, natural-sounding scripts that actually work.
Prompt #13, Email Review Request (Transactional Matters)
Write a short, professional email asking for a Google review from a client named [NAME] whose [estate plan / real estate transaction / business formation] was recently completed. Keep it warm, brief, and optional-feeling, never pressure them. Under 100 words. Include placeholder [GOOGLE REVIEW LINK]. Note at the bottom that this is entirely optional. Do not reference specific details of their legal matter in a way that could be read publicly. Add the disclaimer: this email does not constitute legal advice.
Result: A post-matter review request that complies with bar advertising rules while capturing the gratitude clients feel right after a successful closure.
Prompt #14, Response to a 5-Star Google Review
Write a warm, genuine response to a 5-star Google review for [FIRM NAME] from [CLIENT NAME / "a recent client"] who wrote: "[PASTE REVIEW TEXT]." Keep the response under 80 words. Don't confirm they were a client or reference any details of their legal matter (attorney-client privilege). Focus on expressing gratitude and welcoming future inquiries. Professional but human, not corporate boilerplate.
Result: A response that thanks the reviewer and shows future readers you're engaged and personable.
Prompt #15, Response to a Critical Review
Write a professional, empathetic response to a negative Google review from someone named [NAME] who said: "[PASTE REVIEW]." Do not confirm or deny they were a client. Do not reveal any case details. Acknowledge their frustration in a general way. Invite them to contact the firm directly at [PHONE/EMAIL]. Under 80 words. Tone: calm, professional, and solution-focused. Remember: future readers are the real audience for this response.
Result: A measured response that protects privilege, demonstrates professionalism, and reassures future prospects who read it.
Prompt #16, In-Person / Phone Review Ask Script
Write a natural, brief script for an attorney to use when asking a client for a Google review at the close of a matter, either in person or on the phone. The matter: [TYPE, e.g., real estate closing, will signing]. Keep it conversational and easy to say out loud. It should feel like a genuine ask from a real person, not a scripted sales line. Under 60 words. Include: the ask, why it matters for the firm, and a note that you'll send them the link.
Result: A natural-sounding ask you can actually use in conversation, because the best review requests come in person, right at the moment of completion.
💬 Category 5: Website Copy & Firm Content (4 Prompts)
Prompt #17, Attorney Bio for Website
Write a 200-word attorney bio for [NAME] at [FIRM NAME] in [CITY]. Practice areas: [LIST]. Law school: [SCHOOL, GRADUATION YEAR]. Bar admissions: [STATES]. Prior experience: [any prior firms, clerkships, or career before law]. Personal: [hometown / family / non-legal interests, 1 sentence]. Tone: accomplished but approachable, this person is a trusted community member, not a distant expert. Written in third person. No clichés like "passionate advocate" or "zealous representation."
Result: A bio that makes prospects feel they already know you, which is the first step to them picking up the phone.
Prompt #18, Google/Facebook Ad Copy
Write 3 Google ad headlines (under 30 characters each) and 2 ad descriptions (under 90 characters each) for [FIRM NAME] advertising [PRACTICE AREA] services in [CITY]. Target: local residents/businesses who need [TYPE OF HELP, e.g., "a real estate attorney," "estate planning help," "small business legal advice"]. Emphasize: [approachable / free consultation / local / experience]. No guarantees of outcome. No attorney-client relationship language. Keep it trust-building and action-oriented.
Result: Ad copy that fits Google's character limits and speaks to the exact concerns your ideal clients have when they search.
Prompt #19, Website FAQ Page
Write a 5-question FAQ section for the website of [FIRM NAME], a [PRACTICE AREA] firm in [CITY]. Include: (1) What areas of law do you practice? (answer: [LIST]) (2) How do I schedule a consultation? (answer: [HOW]) (3) What are your fees? (answer: [STRUCTURE, e.g., flat fee / hourly / free initial consult]) (4) How long will my matter take? (answer: give a general range) (5) What should I bring to my consultation? Each answer: 2–3 sentences. Friendly, reassuring, and jargon-free. Include disclaimer at the end.
Result: An FAQ page that removes friction for hesitant prospects, answering the questions that prevent them from calling in the first place.
Prompt #20, Referral Thank-You Email
Write a short, genuine thank-you email to send to someone who referred a new client to [FIRM NAME]. Referrer name: [NAME]. Brief context: [they referred a friend / business colleague / family member for MATTER TYPE]. Keep it warm, specific, and personal, not formulaic. Under 80 words. Mention that you'll take good care of their friend/colleague. Do not offer anything of value in exchange for the referral (bar rules prohibit referral fees to non-attorneys). End with an open invitation to reach out anytime.
Result: The email that generates the next referral, because people who feel genuinely appreciated refer again.
⚖️ What Law Firms Using ChatGPT Are Seeing
Solo attorneys and small firms using ChatGPT for content report writing monthly newsletters consistently for the first time, producing LinkedIn posts 5× faster, and spending 50–70% less time on client communication drafts. The result: more professional outreach, more consistent marketing, and more time for billable work.
Frequently Asked Questions
Can I use ChatGPT to draft legal documents or research?
No, and we strongly advise against it for anything client-facing or legally substantive. ChatGPT makes factual and legal errors, references outdated law, and cannot reliably research jurisdiction-specific rules. Use it only for marketing, administrative, and educational content, and always review and edit before sending. For legal drafting, use purpose-built legal AI tools with hallucination safeguards.
Is using AI to write marketing content ethical?
Generally yes, using AI to draft marketing content is the same as using a copywriter or marketing firm to draft it. The attorney is responsible for reviewing and approving everything before it goes out. The key rules are the same as always: don't make false statements, don't guarantee outcomes, include required disclaimers, and follow your state bar's advertising rules. The ABA has published guidance on AI use in law practices.
How do I make ChatGPT output sound like me, not like a robot?
The key is specificity. The more details you put into the prompt, your specific city, your actual practice areas, your real background, specific client situations, the more personal the output. Then spend 2 minutes editing: replace generic phrases with your actual word choices, add one specific local reference, and cut anything that sounds too formal or generic. Think of ChatGPT as giving you 80% there; you supply the last 20%.
Can my paralegal use these prompts?
Yes, in fact, delegating content drafting to your paralegal with these prompts is an excellent workflow. Have them draft using the prompts, then you do a quick 5-minute review and edit before anything goes out. This keeps the attorney's voice and judgment in the content without requiring the attorney to start from scratch every time. Just set clear guidelines about what topics require extra scrutiny (anything that touches legal advice vs. general information).
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