What is ChatGPT? (Plain English)
ChatGPT is an AI that writes text for you. You describe what you want (this is called a "prompt"), and it writes it in seconds. No marketing experience needed. Think of it as a marketing assistant who works 24/7, never charges by the hour, and knows how to write for every platform.
What You'll Get
After this tutorial, you'll have 20 copy-paste prompts for social media, reviews, emails, website copy, and customer service. Just fill in your business name, city, and specific details, paste into ChatGPT, and use the output immediately.
Tools You'll Need (All Free)
20 Copy-Paste Prompts (5 Categories)
Social Media Posts
Review Requests & Responses
Email Marketing
Website & Ads Copy
Customer Service & Operations
3 Pro Tips for Better ChatGPT Prompts
- Be specific. Instead of "write a social media post," say "write a Facebook post about our winter pipe protection special for Denver customers." Specific details = better output.
- Tell it the tone. Add "friendly and helpful" or "professional but warm" to your prompt. ChatGPT needs guidance on how to sound.
- Revise the output. ChatGPT won't write perfect copy the first time. Read it, edit it, add your own voice, and make it yours. The best results come from AI + your judgment.
The Result: Your Marketing on Autopilot
You now have 20 prompts that cover every part of your marketing. Social media, reviews, emails, your website, and customer service. Use them today. Use them again next month. Each time you'll save hours of work and get professional-sounding copy without paying a marketing agency.
Frequently Asked Questions
Is ChatGPT free for plumbers?
Yes. ChatGPT's free plan includes all the core writing features you need. You can write unlimited prompts, generate as much content as you want, and use it for your business. There's a paid plan (ChatGPT Plus), but the free version is more than enough for most plumbers starting with AI.
Will ChatGPT write things that sound like a plumber?
Not automatically. That's why the prompts include phrases like "tone should be friendly and helpful" or "not pushy." You're telling ChatGPT exactly how to write. Also, always review the output—you know your customers better than AI does. Edit anything that doesn't sound like you.
Can I use ChatGPT for my Google Ads?
Yes. ChatGPT can write headlines and descriptions for Google Ads. Just use the prompts in the "Website & Ads Copy" category and make sure to stay within Google's character limits (30 characters for headlines, 90 for descriptions). Always test the ads to see which versions work best.
What's Copy.ai and is it better than ChatGPT?
Copy.ai is another AI writing tool that's also free. It's built specifically for marketing, so it has some pre-made templates. For plumbers, ChatGPT is actually more flexible—you're not limited by templates. Use whichever feels easier. Both work great for the prompts in this guide.