Each prompt below has brackets like [YOUR BUSINESS TYPE], replace these with your actual business. The more specific you are, the better ChatGPT performs. Let's start.
Social Media Prompts
10 prompts
Social, Monthly Content Pack
Write 12 social media captions for a [BUSINESS TYPE] called [NAME] in [CITY]. Audience is [TARGET CUSTOMER]. Mix these 4 types equally: educational tip, service spotlight, team/personality, and seasonal/fun fact. Each caption under 150 words. Include a call-to-action. Friendly, plain-English tone. No jargon.
💡 Use this once a month to generate a full content calendar in 5 minutes.
Social, Before & After Post
Write a Facebook post for [BUSINESS TYPE] describing a before/after situation. Before: customer had [PROBLEM]. After: we solved it with [SERVICE]. Tone: warm and professional. End with a soft call to action to book or call. Under 100 words.
💡 Great for plumbers, contractors, dentists, salons, any business with visible transformations.
Social, Seasonal Promotion
Write 3 Instagram captions for a [SEASONAL OFFER] at [BUSINESS NAME] in [CITY]. Offer: [DESCRIBE OFFER]. Create urgency without being pushy. Include the booking link placeholder [LINK]. Audience: local homeowners/customers. Friendly tone.
💡 Works for Black Friday, back-to-school, New Year, holidays, any seasonal push.
Social, Educational Tip Series
Give me 8 educational tips a [BUSINESS TYPE] could share on social media. Each tip should be surprising, useful, and something most customers don't know. Format each as: [Tip headline], [2-3 sentence explanation]. Plain English. No technical jargon.
💡 Educational content gets 3× more saves and shares than promotional content.
Social, Google Review Response
Write a professional, warm response to this Google review for [BUSINESS NAME]: "[PASTE REVIEW HERE]". Thank them by name, acknowledge the specific detail they mentioned, and invite them back. Under 75 words. Do not copy their words back verbatim.
💡 Responding to every review builds trust. Aim to respond within 24 hours.
Email Marketing Prompts
10 prompts
Email, Welcome Email
Write a welcome email for new subscribers of [BUSINESS NAME], a [BUSINESS TYPE] in [CITY]. Tone: warm, like a message from the owner personally. Include: a brief intro about the business, what they'll get from being on the list (tips, offers, updates), and a welcome gift of [OFFER]. Under 200 words.
Email, Fill Slow Appointments
Write an email to existing clients of [BUSINESS NAME] offering [DISCOUNT/OFFER] to fill appointments on [DAYS/DATES]. Create mild urgency. Friendly, not salesy. Subject line options: give me 5. Under 150 words for the body. Include a [BOOK NOW LINK] placeholder.
Email, Customer Re-engagement
Write an email to a customer of [BUSINESS NAME] who hasn't visited in [TIME PERIOD]. Goal: get them to rebook. Tone: warm, not guilt-tripping. Acknowledge the time, mention something new or improved at the business, offer a small incentive. Under 150 words.
Email, Monthly Newsletter
Write a monthly newsletter for [BUSINESS NAME] clients. Include 3 sections: (1) [SEASONAL TIP TOPIC], (2) Spotlight on service [SERVICE NAME], (3) This month's offer: [OFFER]. Friendly, conversational tone. Total length: 250-300 words. Subject line: [give 3 options].
Email, Quote Follow-Up
Write a follow-up email to a customer who received a quote from [BUSINESS NAME] for [SERVICE] but hasn't responded in [DAYS]. Friendly reminder tone, not pushy. Acknowledge they may be considering options. Offer to answer questions. Include [PHONE/EMAIL] placeholder. Under 100 words.
Customer Service Prompts
10 prompts
Customer Service, Complaint Response
Write a professional, empathetic response to this customer complaint for [BUSINESS NAME]: "[PASTE COMPLAINT]". Acknowledge the issue, apologize sincerely without admitting fault, offer a resolution or ask to speak directly. Stay calm and professional. Under 100 words.
Customer Service, FAQ Page
Write 10 FAQ questions and answers for [BUSINESS NAME], a [BUSINESS TYPE] in [CITY]. Include: pricing approach, how to book, what to expect during [MAIN SERVICE], your service area, cancellation policy, and common concerns customers have before booking. Plain English. Friendly tone.
Customer Service, Chatbot Responses
Write chatbot responses for [BUSINESS NAME] to answer these questions automatically: (1) What are your hours? (2) How do I book? (3) What areas do you serve? (4) How much does [SERVICE] cost? (5) Do you offer emergency services? Keep each response under 50 words. Friendly, helpful tone.
Customer Service, Appointment Confirmation
Write an appointment confirmation email for [BUSINESS NAME]. Include: appointment date [DATE], time [TIME], service [SERVICE], address [ADDRESS], what to bring/do to prepare, how to reschedule (reply or call [PHONE]). Warm, professional tone. Under 120 words.
Customer Service, Price Objection Response
Write a response for [BUSINESS NAME] to a customer who says "your price is too high compared to [COMPETITOR]". Acknowledge the concern, explain the value difference without being defensive, ask a question to understand their situation better. Under 100 words. Professional and confident tone.
Website & Marketing Prompts
10 prompts
Website, About Us Page
Write an "About Us" page for [BUSINESS NAME], a [BUSINESS TYPE] founded in [YEAR] in [CITY] by [OWNER NAME]. The business serves [TARGET CUSTOMER]. Key differentiators: [LIST 2-3]. Tone: warm, personal, trustworthy, written from the owner's perspective. 250-300 words.
Website, Service Description
Write a compelling description for the service "[SERVICE NAME]" offered by [BUSINESS NAME]. Explain what it is in plain English, who it's best for, what the customer experiences during the service, and the benefit/outcome. No jargon. 100-150 words. End with a CTA to book.
Marketing, Google Ad Copy
Write 3 Google Ads for [BUSINESS NAME], a [BUSINESS TYPE] in [CITY]. Target keyword: "[KEYWORD]". Each ad: headline 1 (30 chars max), headline 2 (30 chars max), description (90 chars max). Highlight: [USP 1], [USP 2], and a call to action. Urgency without being pushy.
Marketing, Blog Post Outline
Create a detailed outline for a blog post titled "[BLOG TITLE]" for [BUSINESS NAME]'s website. Target audience: local small business owners in [CITY]. Include: intro hook, 5 main sections with subpoints, a conclusion with CTA. The post should rank for "[TARGET KEYWORD]". SEO-friendly structure.
Marketing, Referral Program Message
Write a message asking existing customers of [BUSINESS NAME] to refer friends. Explain the referral reward: [REWARD]. Keep it simple and genuine, not like a corporate loyalty program. Make it feel like a personal favor. Under 100 words. SMS format (shorter) and email format (slightly longer).
Operations & Internal Prompts
10 prompts
Operations, Job Ad
Write a job listing for a [JOB TITLE] at [BUSINESS NAME], a [BUSINESS TYPE] in [CITY]. Tone: friendly and approachable, we want someone who fits our culture, not just their resume. Include responsibilities, requirements, compensation range [RANGE], and what makes working here great. Under 300 words.
Operations, Staff Training Checklist
Create an onboarding checklist for a new [ROLE] at [BUSINESS NAME]. Include: day 1 tasks, week 1 goals, tools to learn, key people to meet, and how to handle [MOST COMMON SITUATION THEY'LL FACE]. Format as a simple checklist. Plain language.
Operations, Quote/Proposal Template
Write a professional quote template for [BUSINESS NAME] to send to new clients. Include: project description, itemized pricing table (with placeholders), timeline, payment terms, what's included and not included, and a professional closing. Clean, trustworthy format.
Operations, Policy Document
Write a [POLICY TYPE] (e.g., cancellation policy, late payment policy) for [BUSINESS NAME]. Tone: firm but friendly, enforcing the policy without losing the customer relationship. Plain English. Under 200 words. Include consequences and the process for exceptions.
Operations, Meeting Agenda
Create a 30-minute team meeting agenda for [BUSINESS NAME] to review [TOPIC, e.g., last month's performance, new service launch, customer feedback]. Include: quick wins to celebrate, key metrics to review, decisions to make, action items to assign. Efficient, not bloated.
Common Questions
What is a ChatGPT prompt?
A prompt is simply the instruction you type into ChatGPT. The better your prompt, the better the output. Instead of saying "write a social media post", say "write 5 Instagram captions for a plumbing company in Phoenix targeting homeowners aged 35-55, friendly tone, each under 150 words." Specificity is everything.
Is ChatGPT free for small businesses?
Yes, ChatGPT's free plan (GPT-3.5) handles all the prompts in this guide. The $20/month GPT-4 plan gives you better writing quality and longer outputs, which is worth it if you're using it daily for business content.
How do I get better results from ChatGPT?
The trick is to give ChatGPT context. Tell it your business name, location, target customer, and the tone you want. Always add: "Do not use jargon. Write in simple, friendly language." And always review and lightly personalize before publishing, AI is a starting point, not a final draft.
Can I use ChatGPT for customer emails?
Absolutely. ChatGPT excels at drafting customer emails, quotes, follow-ups, complaints, confirmations, and newsletters. Always review and lightly personalize before sending. The draft saves you 80% of the work, and you add the human touch at the end.